Tuesday, June 4, 2013

Just when you thought racism couldn't get any more racismer

Kinda makes me wanna sing a verse of "My Country, 'Tis of Thee." But not in the happy way:

Who would have thought that breakfast cereal would trigger the latest racial battle line? In this case, a Cheerios ad much like every other homespun Cheerios ad — with a heart healthy message and loving family – ran into trouble from some commenters because of the kind of family it featured. Mom is white, dad is black and their cute little daughter is a mix of the both of them.

That’s it.

Cheerios had to disable comments on YouTube – I’m not going to repeat them but you can imagine the general witless racism with stereotypes about minorities and warnings of race-mixing as the end of civilization. Late Friday night, after a day of widespread news coverage, the ad had more than 8,400 thumbs-up votes on YouTube, versus about 900 thumbs-down.

If your conception of the American state or your core convictions can be shaken by a commercial for bland cereal, you've got bigger problems to worry about.

And you're also an asshole.

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